Pet Photography Business Coaching for Photographers Ready to Grow and Scale Their Business
Build a Pet Photography Business That Actually Works for You

Hi, I’m Ina — full-time pet photographer, coach, and someone who genuinely loves helping others grow.
For over a decade, I’ve worked with incredible dog parents to create beautiful, meaningful portraits — and that work still lights me up. I’m proud to say I’ve built a thriving full-time photography business doing what I love most: working with pets and the people who adore them.
I didn’t build my business overnight — and I didn’t do it alone. I’ve had amazing mentors and coaching along the way, and I’m grateful for every step. But I also made a lot of mistakes, tried things that didn’t work, and kept going until I found what did.
Now, I run a six-figure pet photography business that I love.
Along the way, I’ve also met so many talented photographers — especially those shifting into pet photography — who’ve told me they’re struggling to get bookings, feel confident with pricing, or turn their passion into something sustainable.
I know what it takes to grow a pet photography business that works. One with structure, strategy, and sales that feel aligned — not pushy or exhausting.
And that’s why I created this coaching space, not instead of my photography, but because of it, for pet photographers who are ready to grow their business with clarity and confidence.
The Sustainable Pet Photography Business
My 12-Week 1:1 Coaching Program
This is for you if:
- You’ve done some coaching, courses and group programs… but still feel stuck
- You’re getting inquiries, but not the right clients (or sales below $1,000)
- You know you want a full-time or sustainable business — not just a hobby that drains you
Over 12 weeks, we’ll work together on:
- Messaging and marketing that attracts aligned clients
- A pricing and product structure that supports high-value sales
- A simple, repeatable strategy to generate leads without burnout
It’s tailored, strategic, and focused on your goals — not generic advice.
🎓 Other Ways I Support Photographers
As a Sony Digital Imaging Advocate, I regularly host workshops, webinars, and events through Sony Scene — covering pet photography techniques, gear insights, and creative sessions for photographers looking to upskill.
I love connecting with the community and helping others grow both creatively and in business.
💬 Need Support with Just One Thing?
If you’re not ready for a 12-week commitment but need help now, I also offer one-off mentoring sessions. These are 60-minute Zoom calls where we focus on a specific area — pricing, marketing campaigns, client experience, or anything you need clarity on.
You’ll walk away with practical next steps, and the option to apply your mentoring fee towards the full coaching program if you choose to continue.
KIND WORDS
Abi B Photography
"Ina has made a significant impact on my business by offering personalised guidance and support. Through her experience and expertise, she has offered constructive criticism and provided encouragement. She has freely provided best practices and tips for running a successful pet photography business, such as marketing strategies, pricing, and client management. Her support and kindness has boosted my confidence and motivation, leading to improved performance and a much more positive attitude towards my business. To top it all, Ina is a wonderful human, a fantastic photographer and a driven business woman."
Diane - Dogs in Focus Photography
"I've been working with Ina for a long time now, and she’s someone I trust completely. She's reliable, honest, and incredibly organised—everything you could hope for in a coach. Ina has a wealth of business knowledge and always knows exactly how to help you move forward. She's also your biggest cheerleader, celebrating your wins (big or small) and encouraging you when things get tough. If you're looking for someone who genuinely understands the pet photography world and is wholeheartedly invested in your success, Ina is it. "
Kate - Miss Petfolio
"I had a mentoring session with Ina. I have always admired her work. She asked me to provide her with some questions before the session so that she could prepare some answers and items to show me. I started the session at her house/studio where I showed her some of my photos and she gave me feedback, showed me some of her products and helped me practice with her dogs in the studio. We then headed and I watched her do a session with one of her paying clients. I found it really helpful being able to see how she acted around the dog and how the situation played out. Ina is such a lovely person and a great teacher. I would definitely recommend doing a mentoring session with Ina."

Have a question?
If you're considering mentoring with me but not ready to take the plunge or have some questions, schedule a no-obligation 15 minutes discovery call with me.