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Ina J Photography photographing her dog James

For Pet Photographers

You have the talent. Now let's build the business to match.

Find your Marketing Gap - Free Audit

Coaching and Mentoring for pet photographers who are done with the feast-or-famine cycle and ready to be booked out consistently.

You're posting on social media. You're showing up. And the bookings are still unpredictable.

SOUND FAMILIAR?

This is what I hear a lot from pet photographers. Some months are great but then it goes quiet again. And you spend more time wondering where the next client is coming from than actually doing the work you love, photographing dogs.

You've probably done lots of courses and worked with a coach. Some of it helped, but then you're stuck again and you're not sure how to make it sustainable.

But here's the thing. It's not your talent, it's not your market, and it's certainly not you.

It's a systems problem. And systems can be fixed.

If any of these sound like you...

  • ✓ Inconsistent bookings and rollercoaster income
  • ✓ Wondering where your next client is coming from
  • ✓ Posting on social media and hoping it works
  • ✓ Attracting clients who only want digital files
  • ✓ Feeling like the market is too saturated
  • ✓ Undervaluing your work or struggling to explain why prints matter

You're not doing it wrong. You just don't have a system yet. And you're in the right place.

THE FRAMEWORK

Every booking gap comes down to one of three things.

Most photographers are strong in one area and missing the other two.
That's the feast-or-famine cycle right there.

01. Aligned Positioning

Become the obvious choice before anyone picks up the phone. ICA clarity, offer design, and messaging that attracts clients who want artwork, not just the cheapest option in the market.

ICA · MESSAGING · OFFER DESIGN

02. Magnetic Visibility

Generate a steady flow of the right leads through partnerships, giveaways, ads, SEO, and organic content, running passively and actively at the same time. So you're never starting from zero.

PASSIVE  +  ACTIVE MARKETING STRATEGIES

03. Intentional Client Experience

Build desire at every touchpoint, from the first enquiry to the ordering appointment. A buying experience that turns great sessions into high-value sales, raving reviews and repeat clients.

CONSULTS • FOLLOW UPS • SALES SESSIONS

FREE — 2 MINUTES

Find your #1 marketing bottleneck.

The Consistent Bookings Audit takes less than ten minutes and gives you a personalised report showing exactly where your marketing system is breaking down.

TAKE THE FREE AUDIT

How We Work Together

Stop wondering where your next client is coming from.

The Workshop gives you the complete system to make your bookings predictable, your positioning clear, and your calendar full of the right clients.

The Workshop

Pet Photography Marketing System Workshop

Three live sessions. The complete Consistent Ideal Client Method™, built around your business and your market. You'll build your Aligned Positioning, Magnetic Visibility, and Intentional Client Experience from scratch, and leave with a personalised 90-day plan ready to run from day one.

See What's Inside →

Book your first $1,500+ client within 30 days of the final session, or your money back.


Need Support with Just One Thing?

Is there something specific you want to work on? Let's focus on exactly what you need right now.

I offer one-off 90-minute mentoring sessions on Zoom where we dig into one specific area of your business, whether that's pricing, a marketing campaign, your client experience, or something else you need clarity on.

You'll walk away with practical next steps you can action straight away. And if you decide to join the full program later, your mentoring fee goes towards it.

One-Off Session

90-Minute Zoom

Focus on one specific area

Contact Me for More Info

Real Photographers. Real Results.

Don't take my word for it.

“

"I cannot say enough amazing things about my experience working with Ina. She is an open book and passionate about what she is teaching, and even more important to me was that she is also doing the work herself, not just teaching it from afar."

Yunet Solorzano

O&F Pet Photography

“

"Her marketing blueprint course has really been the key driver in me successfully launching my business at top speed and has resulted in a number of leads and bookings. And this is all before I even finished the course."

Suzanne Smith

Suzanne Joy Photography

“

"Since joining the Pet Photographers Collective, I've learned to map out my year with a marketing plan that is so much more proactive. I am amongst other photographers who are so engaged and willing to share their insights."

Stacey Sherman

BarkHop Studio

Hi, I’m Ina, a full-time pet photographer, pet photography business coach and mentor, and someone who genuinely loves helping others grow.

For over a decade, I’ve worked with incredible dog parents to create beautiful, meaningful portraits and that work still lights me up. I’m proud to say I’ve built a thriving full-time photography business doing what I love most: working with pets and the people who adore them.

I didn’t build my business overnight and I didn’t do it alone. I’ve had amazing mentors and coaching along the way, and I’m grateful for every step. But I also made a lot of mistakes, tried things that didn’t work, and kept going until I found what did.

Now, I run a six-figure pet photography business that I love. 

Along the way, I’ve also met so many talented photographers, especially those shifting into pet photography, who’ve told me they’re struggling to get bookings, feel confident with pricing, or turn their passion into something sustainable.

I know what it takes to grow a pet photography business that works. One with structure, strategy, and sales that feel aligned, not pushy or exhausting.

And that’s why I created this coaching space, not instead of my photography, but because of it, for pet photographers who are ready to grow their business with clarity and confidence.

LET'S DO THIS!

SONY DIGITAL IMAGING ADVOCATE

Other Ways I Support Photographers

IAs a Sony Digital Imaging Advocate, I regularly host workshops, webinars, and events through Sony Scene covering pet photography techniques, gear insights, and creative sessions for photographers looking to upskill.

ATTEND SONY SCENE EVENTS

Free Resource

The Pet Photographers' Journal Podcast

Real conversations about running a pet photography business. Marketing, pricing, client experience, and mindset. Practical and honest.

FREE COMMUNITY

Join the Pet Photographers Collective on Skool.

A free community for pet photographers who want to grow their business without doing it alone. Ask questions, share your wins, and get real, practical feedback from photographers who get it.

♡ Free to join
👥 Growing community of pet photographers
JOIN THE COMMUNITY

Have a question?

If you're considering mentoring with me but not ready to take the plunge or have some questions, schedule a no-obligation 15 minutes discovery call with me.

SCHEDULE A CALL
ABOUT US
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Let's Connect:

Phone: 0410 974 091 Email: ina@inajphotography.com Tooroonga Cres, Jerrabomberra BOOK A CONSULTATION  

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Ina J Photography Logo
  • HOME
  • FOR PET PARENTS
    • THE EXPERIENCE
    • FINE ART PRODUCTS
    • GALLERY
    • GIFT A SESSION
    • ABOUT INA
    • TAILS OF CANBERRA VOLUME 2 BOOK PROJECT
    • GIVING BACK
  • FOR BRANDS
  • FOR PHOTOGRAPHERS
  • BLOG
  • BOOK NOW