2021 YEAR IN REVIEW AND PLANS FOR 2022
Wow! I can't believe it's the last day of 2021 - it's finally here. So much has happened this year with the my business and life. There has been lots of success and lots of challenges and barriers but overall it's been a great year for my business. I felt like I've grown a lot coming into the second year of doing pet photography both creatively and in my business.
So here's a recap of 2021:
- Started my Tails of Canberra book project which I'm still working on as I've had some challenges in working on this
- Reduced my hours in my "day" job in the government so I could focus more on pet photography
- Raised nearly $15,000 for a few charities
- Got featured in Canberra times and several local magazines and got interviewed on the radio (it was so scary and I was so nervous!)
- Got shortlisted in the 2021 Pet Photographer of the Year Awards - Top 25 Action and Top 100 Portrait
- Participated in Unleashed Education Photo Challenges (unfortunately I was in lockdown for 1/3 of it)
- Did 155 sessions
- Photographed over 240 dogs, 1 cat and 3 bunnies
- Sold over 100 Canberra Paws 2022 Calendars
- And finally just today I finished setting up my home studio so in 2022 I can start taking bookings for studio sessions, although outdoor pet photography sessions will still be my main offering.
I may have missed a few things but I think this sums up some of the most important achievements/milestones for the year.
So what are my plans for 2022?
Well as I mentioned above, I will start to introduce studio sessions as I've now got a proper space set up. I'm also planning to do more themed mini sessions starting with Valentine's Day Sessions which isn't that far away!! I'm so excited!
I am also hoping to finish and publish my Tails of Canberra book. It's my first book project so it took a bit longer than I expected. I've definitely learnt a few things from it and will make sure my next one runs a bit smoother.
Lastly, I am planning to go full time in my business in 2022 (hopefully by mid 2022). It's really scary and it's something I've been wanting to do for a while but doubts and fear in my mind always stopped me. However, looking back at 2021 even with 2 month lockdown my business has grown and I have achieved quite a few things. Plus I will regret it if I don't give it a try.
I would like to say thank you for your support wherever you are in the world. Thank you to my past, current and future clients. Thank you to those who have supported me over this year and the past years. Thank you for following my journey, thank you for reading my blog posts, thank you for every post likes and shares on social media and thank you for the supportive comments!
Thank you to my business coach and mentors and to those who provided me with awesome education to help grow my business!
A special shout out to my pet photographer mastermind group - Elle, Keefe, Rebecca, Meg and Kate - I am so grateful to have connected with you and have this super awesome special group. I have learnt so much, made lots of friends and grown a lot over the last 12 months. I hope 2022 is an even better year and I can't wait to keep growing!
Happy New Year and hope 2022 is an amazing year for you and your furry family!!
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This post is a part of the Pet Photographers blog circle I am in and this week's everyone will be sharing their year in review or big plans for 2022. Make sure to follow along and click the link at the end of each post in the blog circle until you eventually find your way back here. The next one in the circle is Nicole Hrustyk of Pawtraits by Nicole reviews her 2021.
11 Comments
Jan 6, 2022, 10:22:55 AM
Clipping Path Service - Happy New Year from https://www.clippingpathservice.us/
Jan 3, 2022, 1:00:03 PM
Tracy Allard - Wow, you were one busy lady and what a list of accomplishments! Good luck with the studio and going full time this year, I'm rooting for you!
Jan 2, 2022, 6:03:38 PM
Linda Perdue - Congrats on creating a studio! A new adventure for sure - wishing that everything works out and you're full time soon! Beautiful video!
Jan 2, 2022, 9:27:56 AM
Darlene Woodward - Congratulations on an amazing year! Love the video! Happy New Year!
Jan 1, 2022, 11:38:29 AM
Angela Schneider - Congrats on everything, especially the studio space and going full time!
Dec 31, 2021, 3:59:05 PM
Elaine - Fantastic video. It certainly highlights all of your great work! It sounds like your 2022 is well on the way to another successful year! Happy New Year!
Dec 31, 2021, 12:35:57 PM
Nicole - I love your video and WOW, Congratulations on an amazing year!!!
Dec 31, 2021, 11:31:08 AM
Terri - Great video! Good luck for your new endeavours for 2022!
Dec 31, 2021, 11:01:08 AM
Marika - Ina, congratulations on a great year! I’m so excited for you to go full time with your business in 2022. You’re going to blow all your goals and expectations out if this world. Congratulations on all your future successes too!
Dec 31, 2021, 8:04:46 AM
Jessica - Hooray for going full-time! You won't regret spending your time on what you love most!
Dec 31, 2021, 6:40:14 AM
Kim Hollis - Congrats on all you've accomplished in 2021. I look forward to following your journey in 2022. Happy New Year!